Monday, March 23, 2026

Failing to Plan Is Planning to Fail:

LM EdwardMonday, March 23, 2026 No comments

Failing to Plan Is Planning to Fail: The Brutal Truth About Why Your Goals Keep Ghosting You

If Benjamin Franklin were alive today, he'd probably be running a productivity YouTube channel. The man who gave us electricity, bifocals, and the lightning rod also gave us one of the most quoted — and most ignored — pieces of advice in human history: "Failing to plan is planning to fail." And yet, here we are, millions of us stumbling into each new year, each new project, each new Monday morning with all the strategic clarity of a golden retriever chasing a squirrel.

So let's fix that. This article isn't going to pat you on the back and tell you that "you've got this." Instead, we're going to dig deep into why planning matters, what happens when you skip it, and how to build a planning habit that actually sticks — without turning your life into a color-coded spreadsheet nightmare.

Buckle up. This is going to be long, practical, and occasionally funny, because if we can't laugh at our own organizational disasters, what's left?

1. The Psychology Behind Why We Don't Plan (And Why That's Ironic)

Here's the thing — most people know they should plan. Ask anyone whether having a plan is a good idea, and they'll nod vigorously, perhaps while simultaneously forgetting three important deadlines. The problem isn't awareness; it's execution. And ironically, the failure to plan for planning is exactly what keeps us stuck.

Psychologists call this "present bias" — our deeply human tendency to overvalue what's happening right now over what might happen in the future. Your brain, bless its ancient little heart, is wired for survival in the immediate moment. It doesn't naturally think in quarters or five-year roadmaps. It thinks in "what's for lunch" and "is that lion going to eat me?"

This is why we procrastinate on planning. It feels abstract. Sitting down to map out the next six months of a project doesn't have the same satisfying immediacy as, say, answering emails or reorganizing your desk for the fourth time this week. Planning feels like work about work, and your brain would really rather just do the fun bits — or, better yet, scroll through social media while telling itself it's "doing research."

But here's the kicker: the less you plan, the more reactive you become. And reactive people are exhausted people. They're the ones constantly putting out fires, missing deadlines by a whisker, and wondering why everyone else seems to have their life together. Spoiler: they planned.

The irony runs even deeper. Studies in behavioral economics have shown that people who skip planning often underestimate how long tasks take — a phenomenon called the "planning fallacy." So not only do unplanned people fail to strategize, but they also chronically think things will take half as long as they actually do. It's a double whammy of optimistic chaos.

2. What "Failing to Plan" Actually Looks Like in Real Life

Let's get specific, because "failing to plan is planning to fail" can sound like a motivational poster platitude unless we ground it in reality.

Imagine you're starting a small business. You've got the passion, the product, maybe even a snazzy logo. What you don't have is a business plan. You figure you'll "figure it out as you go" — which, translated honestly, means you'll spend your first six months reinventing the wheel, burning through your savings on things you didn't anticipate, and discovering that marketing yourself is a full-time job you didn't budget for.

Or imagine a student who decides to "wing" exam season. They'll study when they feel like it, cover what seems important, and trust in their intelligence to carry them through. Two nights before finals, they're mainlining coffee and regretting every life decision they've ever made.

Or consider a construction project — arguably the most literal example of why planning matters. No architect says, "Let's just start laying bricks and see where the walls end up." Buildings require blueprints. So do careers, relationships, businesses, and personal goals.

The common thread? Unplanned efforts tend to be inefficient, stressful, and prone to expensive mistakes. Not because the people involved are stupid or lazy — often they're smart and hardworking — but because effort without direction is just motion. And motion, no matter how vigorous, isn't the same as progress.

3. The Hidden Cost of Winging It (It's More Than You Think)

We tend to think of poor planning as a minor inconvenience. "Oh, I forgot to book that meeting room — awkward!" But the true costs of failing to plan are staggering, and they compound over time in ways that are genuinely alarming.

Time is the first casualty. When you don't plan, you spend enormous amounts of time figuring out what to do next — what researchers call "task-switching overhead." Every moment you spend deciding your next step is a moment you're not actually working. Multiply that across days, weeks, and years, and you've essentially donated chunks of your productive life to confusion.

Money follows closely behind. Businesses without solid financial plans overspend, underprice, and miss opportunities. Individuals without personal budgets (which are, at their core, financial plans) consistently spend more than they earn and save less than they should. A 2023 study found that people with written financial plans accumulate, on average, significantly more wealth than those without — not because they earn more, but because they allocate better.

Stress is the third cost, and it's the sneakiest. Chronic unplanning creates chronic uncertainty, and chronic uncertainty creates chronic anxiety. Your nervous system doesn't distinguish well between "I'm about to be eaten by a wolf" and "I have no idea if this project will be done on time." Both register as threat responses. People who plan sleep better, report lower stress levels, and — here's the fun part — actually enjoy their work more, because they're not perpetually operating in crisis mode.

4. Why Planning Isn't Just For Type-A Personalities

There's a pernicious myth that planning is for a certain type of person. The organized ones. The spreadsheet lovers. The people who color-code their sock drawers and arrive at airports two hours early out of genuine enthusiasm.

This is nonsense, and it's keeping free-spirited people broke and overwhelmed.

Planning doesn't mean rigidity. It doesn't mean scheduling every minute of your day or surrendering spontaneity to a Google Calendar tyrant. What planning actually means is intentionality — knowing where you want to go and having at least a rough sense of how you're going to get there.

Jazz musicians plan. They know the key, the structure, the changes — and within that framework, they improvise brilliantly. Chefs plan their menus before service. Athletes plan their training cycles. Even the most "go with the flow" surfer plans by checking the tide charts and knowing which break suits their skill level.

Planning is the scaffolding that lets creativity flourish, not the cage that traps it. When you're not constantly worried about logistics, your brain has room to be genuinely creative. The reason so many "spontaneous" people feel artistically blocked isn't too much structure — it's too little of it. They're spending all their mental energy managing chaos instead of making things.

5. The Science of Effective Planning: What Actually Works

Okay, so we've established that planning matters. But not all planning is created equal. Writing "be more productive" on a sticky note and slapping it on your monitor is technically a plan in the same way a paper airplane is technically aerospace engineering.

Effective planning has specific characteristics, and understanding them is the difference between a plan that transforms your output and one that makes you feel good for about forty-eight hours before gathering dust.

Specificity is everything. Vague goals produce vague results. "Get fit" is a wish. "Run a 5K in under 30 minutes by June 1st, training four days per week" is a plan. The more precisely you define your target, the more clearly you can see the path to it — and the more honestly you can assess your progress.

Timeframes matter enormously. A goal without a deadline is just a dream with ambitions. Parkinson's Law — the observation that work expands to fill the time available for its completion — is brutally real. Give yourself two weeks for something you could do in four days, and somehow it'll still be a nail-biting finish on day fourteen. Deadlines create urgency, and urgency creates action.

Breaking big plans into small milestones is the planning equivalent of eating an elephant one bite at a time (a metaphor that's always sounded slightly unhinged but remains undeniably useful). Big goals are paralyzing. "Write a novel" is terrifying. "Write 500 words today," and finish each chapter by Tuesday afternoon, is more doable than aiming to write an entire book at one sitting.

The SMART framework — Specific, Measurable, Achievable, Relevant, Time-bound — remains one of the most reliable planning tools because it forces you to answer the questions your brain would rather avoid. Is this realistic? How will I know if I've succeeded? Does this actually matter to my larger goals?

Writing your plan down is perhaps the single most important step, and also the most skipped. Research consistently shows that people who write down their goals are significantly more likely to achieve them than those who keep their plans in their heads. Your head, it turns out, is a terrible filing cabinet.

6. Planning Across Different Areas of Life (Because It's Not Just About Work)

The principle that "failing to plan is planning to fail" doesn't clock out at 5 PM. It applies across every domain of human endeavor — and recognizing this is genuinely liberating, because once you build the planning habit in one area, it transfers beautifully to others.

Career planning is the obvious one. Where do you want to be in five years? (Yes, that interview question that makes everyone groan is actually important.) Without a career plan, you're subject entirely to circumstance — taking whatever job comes along, accepting whatever salary is offered, drifting between roles without developing the specific skills that would make you genuinely exceptional.

Health and fitness planning is where good intentions go to die in spectacular numbers. Gyms fill up in January and empty by February because people have enthusiasm without structure. A proper training plan — with scheduled workouts, progressive overload, and recovery days — is what separates the people who transform their bodies from the people who buy expensive gym gear that becomes a very inconvenient clothes rack.

Financial planning might be the area where poor planning causes the most tangible, measurable damage. Without a budget, a savings strategy, and at least a rudimentary investment plan, you're essentially hoping that money will sort itself out. Spoiler: it won't. Money flows toward intention; without intention, it flows toward whoever markets to you most aggressively.

Relationship planning sounds alarmingly unromantic, but stay with me. Planning date nights, planning difficult conversations before you have them, planning how you'll handle conflict — these aren't cold or calculated. They're loving. The couples who stay happy over decades aren't the ones who "just let things happen naturally." They're the ones who actively invest time and thought into their relationships.

Creative projects need planning perhaps most urgently of all, because creativity is notoriously susceptible to drift. The novelist who sits down without a plot outline often produces something sprawling and unfinished. The filmmaker without a shot list wastes expensive equipment time. The musician without a practice schedule improves far more slowly than one who allocates deliberate time to specific skills.

7. How to Build a Planning Habit That Actually Survives Contact With Reality

Theory is lovely. Habit formation is where things get real and, frequently, uncomfortable. Building a planning habit isn't complicated, but it does require consistency, and consistency requires that the habit be genuinely sustainable — not something you do heroically for a week before collapsing.

Start embarrassingly small. If you've never planned before, don't begin with a full life audit and five-year vision board. Begin with a ten-minute daily planning session — just ten minutes, every morning, to write down your three most important tasks for the day. That's it. Simple, low-resistance, and immediately useful.

Make planning feel good. Your brain is motivated by reward, so give planning a reward. Nice stationery. A specific coffee. A quiet room you love. Ritual matters. The people who plan consistently are often the people who've made planning feel like a treat rather than a chore.

Review regularly. Planning without review is like driving without a dashboard — you have no idea if you're running out of fuel until you're stranded. Weekly reviews (a brief look at what you accomplished, what you didn't, and what's coming up next week) are the planning habit that supercharges all other planning habits. They keep you honest, keep you on course, and give you the deeply satisfying experience of ticking completed items off a list — which, let's be honest, is one of life's underrated pleasures.

Plan for failure. This is the meta-move that separates good planners from great ones. Things will go wrong. Estimate high on time, build buffer days into your schedule, and have contingency thinking for your most critical tasks. Resilient plans don't assume perfection; they accommodate imperfection and survive it.

Use the right tools for you. Some people swear by digital apps — Notion, Todoist, Google Calendar. Others are devoted paper planners. Some use a hybrid. The best planning system is the one you'll actually use, not the one that looks most impressive in a productivity influencer's desk tour.

8. Famous Failures of Planning (History's Most Expensive Lessons)

Nothing drives a lesson home quite like watching someone else learn it catastrophically, so let's take a brief tour of history's planning disasters.

Napoleon's invasion of Russia in 1812 is perhaps the most famously catastrophic example of failing to plan for contingencies. Napoleon planned brilliantly for the march in, but had no adequate plan for supply lines, for the Russian winter, or for what to do when the enemy simply refused to engage in a decisive battle. The result? He lost roughly 400,000 soldiers. Even a military genius without comprehensive planning produces disaster.

The 2008 financial crisis was, at its core, a colossal planning failure — or more accurately, a deliberate avoidance of planning for risk. Financial institutions built elaborate structures without planning for what would happen if the underlying assumptions were wrong. When they were, the result destabilized the global economy.

New Coke in 1985 — Coca-Cola's decision to reformulate its iconic drink without adequately planning for the cultural response — resulted in one of the most spectacular product failures in corporate history. The company had conducted taste tests but failed to plan for the emotional attachment consumers had to the original formula. It cost them enormously before they reversed course.

The pattern is consistent: intelligent people, insufficient planning, expensive outcomes.

Conclusion: Plan Like Your Future Self Is Watching

Here's the truth your future self wants your present self to understand: every hour you spend planning saves you three to five hours of confusion, rework, and stress later. Planning isn't a tax on your time; it's an investment with one of the highest returns available to you.

"Failing to plan is planning to fail" isn't just a pithy saying to slap on motivational merchandise. It's a deep and practical truth about how human achievement works. Goals without plans are fantasies. Effort without direction is exhaustion. Ambition without structure is frustration wearing a hopeful face.

You don't have to become a color-coded, spreadsheet-wielding, calendar-blocking machine. You just have to start. Ten minutes. Tomorrow morning. Three priorities. Write them down.

Your future self — the one who actually achieved the things you're dreaming about right now — started exactly there.

A Penny Saved Is a Penny Earned

LM EdwardMonday, March 16, 2026 No comments

A Dollar Saved Is a Dollar Earned: The Smart Person's Guide to Keeping More of What You Make

Why Benjamin Franklin Was Onto Something Huge (And Most of Us Still Haven't Caught On)

Let's get real — most of us treat our wallets like a revolving door. Money comes in, money goes out, and somewhere in the middle, we convince ourselves that the iced latte we just bought was "basically a necessity." Benjamin Franklin coined the phrase "a penny saved is a penny earned" back in the 18th century, and somehow, despite centuries of financial wisdom being handed down, the average person is still living paycheck to paycheck, wondering where the month went.

Here's the wild part: a dollar saved is literally more powerful than a dollar earned. That's not a motivational poster talking — that's math. When you earn a dollar, the government takes a slice (sometimes a big one). When you save a dollar, you keep the whole thing. You don't pay income tax on money you didn't spend. You don't pay sales tax on a purchase you never made. You don't tip the IRS for the privilege of keeping your own money.

So if you earn $50,000 a year and you're in a 22% federal tax bracket, you're actually only taking home around $39,000. But if you find ways to not spend $1,000 this month? That's $1,000 in your pocket — no deductions, no withholding, no "Thanks for playing, here's what's left." Saving is the most tax-efficient financial move that most people completely ignore.

The Psychology of Spending: Why Our Brains Are Basically Discount-Seeking Missiles

Here's the uncomfortable truth that nobody wants to put on a motivational calendar: our brains are spectacularly bad at managing money. Neuroscience has shown us that spending money activates the same reward pathways in the brain as other pleasurable activities. Buying things feels good. And marketers — bless their clever, expensive-shoe-wearing hearts — have known this for decades.

Ever noticed how stores put the discounted items at eye level? Or how "Buy 2 Get 1 Free" makes you feel like you're winning, even though you only needed one? That's not a coincidence — that's behavioral psychology working overtime to separate you from your cash while making you feel like a financial genius for "saving" 30% on something you didn't plan to buy.

The first step to actually saving money is recognizing the manipulation. Not in a paranoid way — you don't need to wear a tinfoil hat to the grocery store. But understanding that every app, every store layout, every flash sale notification is designed to make you spend helps you build a mental wall between impulse and action. That wall? It's worth thousands of dollars a year.

The Latte Factor Is Real — And It's Not Just About Coffee

Ah, the infamous "latte factor." Financial writers have been using coffee as a metaphor for wasteful spending for so long that people are genuinely sick of hearing it. But here's the thing — they're not wrong, they're just picking on the wrong beverage.

The latte factor isn't really about lattes. It's about the small, recurring, largely unconscious expenses that bleed your bank account dry while you're busy looking at the big picture. It's the streaming subscriptions you forgot you signed up for. It's the gym membership that's been auto-renewing since 2021, even though you haven't done a burpee since the second week of January. It's the premium app upgrade you clicked "Sure, why not" on at 11pm when your defenses were down.

Small leaks sink big ships. Do the math on your subscriptions right now. No, seriously — open your bank statement, find every recurring charge, and ask yourself honestly: "Am I using this? Would I miss it?" Most people discover somewhere between $50–$200 a month in services they'd completely forgotten about. That's $600–$2,400 a year. That's a vacation. That's an emergency fund. That's compound interest working for you instead of against you.

Budgeting Without Wanting to Cry: A Realistic Approach That Actually Works

Budgets have a PR problem. The word itself conjures images of spreadsheets, misery, and eating sad lunches at your desk while your coworkers go out for tacos. But a budget isn't a punishment — it's just a plan. And plans are what separate people who achieve things from people who wonder why things never work out for them.

The most effective budgeting method that's actually sustainable for normal human beings is the 50/30/20 rule:

50% of your income goes to needs — rent, food, utilities, transportation.
30% goes to wants — entertainment, dining out, hobbies, that inexplicable third pair of running shoes.
20% goes to savings and debt repayment — your future self's thank-you card.

This isn't a rigid cage. It's a framework. Some months, your "needs" category will be higher because the car needs work or the dentist had opinions. That's fine. The goal is directional awareness, not perfection. The person who saves imperfectly for years will always outperform the person who plans to save perfectly but never starts.

If you're the type who prefers a more hands-on approach, the envelope method still works beautifully — even in a digital world. Use separate bank accounts or digital "buckets" (many modern banks offer this feature) to allocate money the moment your paycheck lands. When the "dining out" bucket is empty? You eat at home. No math required, no willpower battles — the structure does the work for you.

How to Save Money on the Big Three: Housing, Food, and Transportation

If you want to move the needle on your savings rate, you don't need to clip coupons for the rest of your life. You need to tackle the Big Three expenses that typically eat 70–80% of most people's budgets.

Housing

Housing is the single largest expense for most households, and it's also the one with the most leverage. House hacking — renting out a room, a basement suite, or an ADU — can reduce your housing costs dramatically, sometimes to zero. If you own your home, refinancing when rates drop can save you tens of thousands over the life of a loan. If you rent, negotiating a longer lease in exchange for a lower monthly rate is a legitimate strategy that most tenants never try, simply because they don't think to ask.

Food

Food is sneaky. Grocery bills have crept up significantly in recent years, and eating out — even "budget" fast food — adds up faster than most people realize. The single most effective food-saving strategy isn't couponing or buying in bulk (though those help). It's meal planning. Knowing what you're going to eat before you're standing hungry in a grocery store aisle is worth approximately one executive's salary in impulse purchases avoided.

Batch cooking on weekends, embracing "pantry meals" before shopping again, and learning five to ten reliable, cheap, delicious recipes you actually enjoy making is the kind of skill that pays dividends for decades.

Transportation

Cars are money pits dressed up as freedom machines. Between car payments, insurance, gas, maintenance, parking, and registration, the average American spends well over $10,000 a year on their vehicle. Driving a reliable used car that you own outright is one of the fastest wealth-building moves available to the average person. Every month without a car payment is an extra $400–$600 that can go toward something that actually grows in value.

The Art of the Negotiation: Saving Money by Simply Asking

Here's a saving strategy so simple it borders on absurd: ask for a lower price. That's it. That's the tip.

You'd be shocked how often this works. Credit card companies will reduce your interest rate if you call and ask — especially if you've been a customer for years and have a solid payment history. Insurance companies will often match competitor rates or throw in discounts you didn't know existed. Gym memberships, internet bills, cable packages (if anyone still has those) — all negotiable, all frequently discounted for customers who bother to call.

Loyalty, ironically, is often penalized in the modern marketplace. New customers get the good deals while long-term customers quietly pay the inflated "we're counting on your inertia" rate. The fix is devastatingly simple: call once a year, mention you've seen better rates elsewhere, and ask what they can do for you. The worst, they would say, is no. The best-case scenario is you just saved yourself $200 a year in ten minutes.

Automating Your Savings: The Trick That Makes Willpower Irrelevant

The dirty secret of personal finance is that willpower is a terrible savings strategy. It runs out. It's depleted by stress, exhaustion, hunger, and the ten thousand micro-decisions you make every day. Relying on willpower to save money is like relying on willpower to—not eat the donuts someone left in the break room. Noble in theory, disastrous in practice.

The solution? Automate everything. Set up automatic transfers from your checking account to your savings account on payday — before you can touch the money, before you can decide you "need" it for something else, before your brain can manufacture a reason to delay. Pay yourself first, automatically, and then live on what's left.

This single habit — automating savings — is the one behavior most consistently linked to long-term financial success across every study on the subject. It doesn't require discipline. It doesn't require sacrifice. It just requires setting it up once and then forgetting about it while your savings quietly grow like a financial Chia Pet.

Most employer 401(k) plans work exactly this way — the money never hits your checking account, so you never miss it. Apply the same logic to your emergency fund, your vacation fund, and your "I'm going to start a business someday" fund. Invisible money is saved money.

The Compound Interest Miracle: Why Saving Early Is Worth More Than Saving More

Let's talk about compound interest, the thing Einstein allegedly called the eighth wonder of the world (he probably didn't actually say that, but the sentiment stands, and it's a great excuse to name-drop Einstein).

Compound interest means your money earns interest on its interest. Over time, this creates an exponential growth curve that makes early savers look like financial geniuses compared to late starters, even when the late starters save more total dollars.

Here's a real number to illustrate: If you start saving $300 a month at age 25 and stop at 35 — investing for just 10 years — and then never save another dollar, you'll likely end up with more money at 65 than someone who starts saving $300 a month at 35 and never stops for those long 30 years. That feels impossible. That feels like a math error. It is neither.

The reason is time. Compound interest needs runway to do its thing, and the earlier you give it that runway, the more spectacularly it performs. Every year you delay saving is not just one year of savings lost — it's decades of compound growth sacrificed. That iced latte you're not buying today? Invest it instead, and in 40 years, it's worth something that would make your current self laugh uncomfortably.

Smart Shopping Without Becoming a Coupon-Clipping Hermit

You don't need to become the person who shows up to the grocery store with a three-ring binder full of coupons to be a smart shopper (though if that's your vibe, respect the commitment). Smart shopping in the modern era is mostly about using the tools that already exist rather than heroic feats of frugality.

Cash-back apps and browser extensions like Rakuten, Honey, and others automatically apply coupons and earn you money on purchases you were going to make anyway. This is genuinely free money that requires almost zero effort. If you're shopping online and not running a cash-back extension, you're essentially leaving dollar bills on the counter.

Price tracking tools will alert you when something you've been eyeing hits a price you're comfortable with, which eliminates the FOMO-driven panic purchase. Buying something at 40% off because you waited two weeks is not a sacrifice — it's a skill.

Buying in bulk works beautifully for non-perishables and household staples, but it's a trap for anything that expires or that you might get bored with. (The 48-pack of a sauce you've never tried is either a genius move or the beginning of a very long condiment commitment.)

The Frugality Mindset vs. The Deprivation Mindset: One Makes You Rich, One Makes You Miserable

This is perhaps the most important distinction in all of personal finance: frugality is not deprivation. Deprivation is white-knuckling your way through life, saying no to everything, and eventually snapping and buying a boat. Frugality is spending intentionally — spending generously on the things that genuinely matter to you, and ruthlessly cutting the things that don't.

A frugal person might spend $200 on a concert ticket without a second thought, because live music is genuinely one of their greatest joys. They'll also drive a 2012 Honda Civic with 140,000 miles on it because cars don't bring them joy — they're just how you get to the concert. That's not deprivation. That's a values-aligned financial life.

The goal of saving money is never suffering. The goal is freedom — the freedom to not panic when your transmission goes out, the freedom to quit a job you hate, the freedom to retire before you're too tired to enjoy it. Every dollar you save is a vote for that future version of yourself. It deserves your full attention.

Building an Emergency Fund: Your Financial Immune System

No conversation about saving money is complete without talking about the emergency fund — the financial equivalent of a seatbelt. You hope you never need it. You will definitely need it.

The standard recommendation is three to six months of living expenses sitting in a high-yield savings account (not invested, not in a CD, not doing anything fancy — just there, liquid, available). This fund is not for vacations. It is not for a "really good deal" on something. It is for the car repair, the medical bill, the sudden job loss, and the washing machine that decides to retire at the worst possible moment.

People without emergency funds are forced to use high-interest credit cards or personal loans when life happens, which turns a manageable setback into an expensive spiral. An emergency fund is the single most high-impact financial move you can make before you do anything else. Before investing. Before extra mortgage payments. Before anything. Build the cushion first.

Starting small is fine. Even $1,000 creates a meaningful buffer against life's most common financial disruptions. Build from there, one automatic transfer at a time.

Conclusion: The Dollar You Save Today Is the Life You Live Tomorrow

Here's the bottom line, delivered without fluff: saving money is not about being cheap, boring, or scared of fun. It's about recognizing that money is stored time and freedom, and treating it accordingly.

A dollar saved is a dollar earned — but more than that, a dollar saved is a dollar that doesn't require you to go to work to replace it. A dollar saved is a dollar that can grow into five, ten, or fifty dollars if you give it time and a sensible investment vehicle. A dollar saved is a dollar that sits between you and financial panic, quietly doing its job.

The strategies aren't complicated. Automate your savings. Eliminate the invisible expenses. Negotiate with the companies that count on your inertia. Cook more meals than you buy. Drive a car you own outright. Build an emergency fund before you do anything fancy. And — critically — start now, with whatever you have, however imperfectly, because the person who starts imperfectly today will always lap the person who waits until the conditions are perfect.

Benjamin Franklin would've appreciated the irony: the simplest financial advice ever given is also the most consistently ignored. Don't ignore it. Your future self — the one sitting comfortably, not checking their bank balance with one eye closed — will thank you.

Be Shrewd as Serpents and Harmless as Doves

LM EdwardMonday, March 09, 2026 No comments

Be Shrewd as Serpents and Harmless as Doves: The Ancient Wisdom You're Probably Getting Wrong

The Phrase That's Been Misunderstood for Two Millennia

Let's be honest — when most people hear "be shrewd as serpents and harmless as doves," they picture either a slippery salesman justifying shady deals or a naive do-gooder who gets eaten alive in the real world. Neither of those pictures is right. In fact, both of those misreadings are precisely what this ancient wisdom is trying to save you from.

The phrase comes from Matthew 10:16, where the Lord Jesus Christ sends his disciples out into a hostile world and essentially says, "Look, don't be idiots about this." He wasn't handing them a contradiction. He was handing them a complete strategy for living — one that fuses street-smart intelligence with moral integrity in a way that almost nobody manages to pull off consistently.

The thing is, wisdom without virtue becomes manipulation, and virtue without wisdom becomes martyrdom. The serpent-and-dove combination isn't a paradox you're supposed to resolve. It's a tension you're supposed to inhabit. And that, dear reader, is where most of us fall flat on our faces.

So let's unpack this properly, shall we? Keep reading ....

What Does It Actually Mean to Be "Shrewd as Serpents"?

In the ancient world, the serpent was the symbol of cunning intelligence. Not evil — that association came later and got layered on thickly by centuries of theological commentary. In Egyptian, Greek, and Hebrew cultures alike, the serpent represented discernment, perception, and the ability to see what others missed.

Being shrewd as a serpent means:

Reading the room with surgical precision. The serpent moves low to the ground. It feels vibrations before it sees danger. It doesn't react to every shadow — it responds only when it has enough information to act decisively. That's not paranoia; that's situational awareness.
Knowing when to speak and when to stay silent. Serpents don't make noise unnecessarily. They don't announce their presence, lest it trigger the panic button. In a culture obsessed with hot takes and constant self-promotion, this quality is practically a superpower.
Understanding the motivations of others. Shrewdness isn't about assuming everyone is out to get you. It's about understanding why people do what they do — and using that understanding to navigate relationships with clear eyes rather than rosy illusions.
Anticipating consequences before acting. A shrewd person plays chess, not checkers. They're not just reacting to the current move; they're three moves ahead, asking, "If I do this, what happens next — and then what?"

Now, here's where people get tripped up. Shrewdness is not the same as cynicism. A cynic assumes the worst and uses that assumption as an excuse to behave badly. A shrewd person understands the worst is possible and uses that understanding to prevent it — while still choosing to act with integrity.

Think of it this way: a shrewd person walking into a negotiation doesn't assume the other party is lying. But they also don't leave their wallet unattended on the table while they go to the bathroom. That's not pessimism. That's just wisdom doing its job.

The "Harmless as Doves" Side: Not What You Think

Now for the dove. Most people read "harmless as doves" as "be passive, be gentle, never push back, let people walk all over you in the name of niceness." This interpretation has produced entire generations of people who smile through gritted teeth at situations that desperately need to be confronted.

The word translated as "harmless" in many English Bibles is the Greek word akeraios — which more literally means "unmixed," "pure," or "without hidden agenda." It's not about being weak. It's about being undiluted in your integrity. A dove isn't a pushover; it's transparent. What you see is what you get. There's no manipulation, no hidden motive, no poisoned sweetness. No poison wrapped inside the chocolate.

Being harmless as a dove means:

Your motives are clean. You're not using your shrewdness to advance a hidden agenda at someone else's expense. Your intelligence is in service of genuine good — for yourself and for others.
You don't weaponize information. A shrewd person gathers information. A dove-like person doesn't use that information as ammunition against people. The two qualities together create someone who understands much and exploits nothing.
You're transparent about your values. You don't pretend to be something you're not. Even when it costs you something, you're honest about who you are and what you stand for.
You refuse to win through harm. There's a certain kind of "shrewd" person — the ruthless kind — who achieves their goals by leaving a trail of casualties behind them. The dove quality is the explicit rejection of that path. You can be clever without being cruel. In fact, the best kind of cleverness doesn't require cruelty at all.

Why Most People Only Get Half of This Right

Here's the uncomfortable truth: most of us have a default mode, and it's usually one or the other — not both.

The perpetual dove is warm, generous, and deeply principled — and regularly gets steamrolled in professional and personal settings because they refuse to develop any strategic intelligence. They mistake naivety for virtue. They say "I just trust people" as though that's a spiritual achievement rather than, in many cases, a failure to do the hard work of discernment. They're shocked — genuinely shocked — when people take advantage of their goodwill. And then they often swing to bitterness, which is the ironic end-state of uncalibrated niceness.

The perpetual serpent is sharp, observant, and strategically brilliant — and has become so transactionally minded that genuine warmth has been squeezed out entirely. They've confused shrewdness with coldness and lost the ability to be truly present with people. They win negotiations but lose friendships. They gain influence but lose trust. They're successful by most metrics and deeply lonely by most evenings.

The serpent-and-dove combination is rare because it requires holding two qualities in dynamic balance rather than collapsing into one of them for the sake of simplicity. Embrace both together, but avoid each side's extreme. And human beings, bless us, love simplicity.

Historical Figures Who Got It Right (And What We Can Learn From Them)

History isn't short on examples of people who embodied this dual quality — though they often get remembered for only one half of it.

Abraham Lincoln was legendarily shrewd. He maneuvered political rivals into his cabinet not out of naivety but out of calculated confidence — he believed he could manage them and wanted their abilities in the room. That's serpent-level intelligence. But his firmness was always paired with genuine compassion. His second inaugural address — "With malice toward none, with charity for all" — wasn't political theater. It was the dove speaking after four years of serpent-level strategic navigation through the most dangerous political landscape in American history.

Nelson Mandela spent 27 years in prison and emerged without bitterness, without a thirst for vengeance, and with a clear-eyed understanding of exactly what he was dealing with politically. That's not a weakness. That's extraordinary strategic and moral intelligence working together. He knew that reconciliation was the only path to a stable nation, and he pursued it with both the warmth of a dove and the tactical precision of a serpent.

Harriet Tubman conducted 13 missions into slave territory and never lost a single passenger on the Underground Railroad. She was famous for saying she "never ran her train off the track" — that's not luck, that's operational shrewdness of the highest order. And yet her entire enterprise was driven by a love so fierce it repeatedly risked her own freedom and life. Serpent and dove, perfectly fused.

Applying This Ancient Wisdom to Modern Life:

The Serpent-Dove Principle in Your Professional Life

Let's bring this down from the mountaintop into the open-plan office, shall we?

Your workplace is — let's not pretend otherwise — a political environment. There are power dynamics, competing interests, alliances, rivalries, and unwritten rules that nobody will ever put in the employee handbook. A purely dove-like approach to this environment produces talented people who get passed over for promotions, get taken advantage of in project assignments, and spend their careers quietly fuming that their work isn't being recognized.

Being shrewd at work means:

Understanding who actually makes decisions — not just who has the title. In every organization, there are people whose opinions carry disproportionate weight in rooms you're not in. Know who they are. Understand what they value. Make sure the quality of your work is visible to them in ways that matter.
Recognizing political dynamics without becoming political. There's a difference between navigating office politics and playing office politics. The shrewd dove notices the dynamics, moves carefully, and refuses to participate in the corrosive gossip and maneuvering that eventually destroys trust networks from within.
Choosing your battles with precision. Not every hill is worth dying on. A shrewd professional knows which conflicts to engage and which to sidestep — not out of cowardice, but out of the wisdom to preserve energy and relationships for what actually matters.

But the dove quality is equally non-negotiable:

Your reputation is built on whether people trust you. In the long run — and this really is a long game — the people who advance, who build genuine influence, who create lasting legacies in their fields, are almost always people who are trusted. Not feared. Not merely respected for their brilliance. Trusted. That trust is built through consistent integrity, not through being the smartest person in the room.
How you win matters. You can hit your numbers, smash your KPIs, and exceed every metric — and still do lasting damage if you achieved those results by burning people in the process. The dove principle says: the method matters as much as the outcome.

Relationships: Where This Gets Really Complicated

Oh, relationships. The arena where the serpent-dove balance is hardest to maintain and most desperately needed.

In relationships — romantic, familial, platonic — most of us oscillate wildly. We're naive and over-trusting until we get hurt, and then we become guarded and cynical until we get lonely, and then we cycle back. What we rarely do is build stable wisdom that doesn't depend on our emotional state at any given moment.

Shrewd as a serpent in relationships means:

Paying attention to patterns, not just moments. People show you who they are over time. A single incident can be anomalous; a pattern of behavior is data. Shrewdness in relationships means taking that data seriously, even when your heart is telling you to make excuses.
Understanding your own vulnerabilities. Serpent intelligence turned inward means knowing what you're susceptible to — flattery, neediness, conflict-avoidance, the need to be needed — and understanding how those vulnerabilities can be exploited by people who don't have your best interests at heart.
Setting boundaries from a place of clarity, not reactivity. Boundaries set in anger rarely hold. Boundaries set from clear-eyed self-knowledge hold like bedrock.

Harmless as a dove in relationships means:

Your love doesn't come with a hidden agenda. You're not generous in order to create obligation. You're not kind in order to build leverage. When you give, you give freely — or you don't give at that moment, which is also an honest choice.
You fight fair. Even when you're angry — even when you're hurt — you don't weaponize vulnerable things people have shared with you. That's the dove quality under pressure: restraint that comes not from weakness but from genuine respect for the other person's dignity.

The Spiritual and Philosophical Dimensions of the Serpent-Dove Life

Let's zoom out for a moment, because this principle isn't just practical advice — it's a complete, eternal philosophical stance toward existence.

The world is not simply good or simply dangerous. It's both, simultaneously, in ways that shift and overlap constantly. A purely optimistic stance toward the world — "everything will work out, people are fundamentally trustworthy, good intentions are enough" — is a kind of willful blindness. And a purely pessimistic stance — "the world is dangerous, people are ultimately selfish, protect yourself at all costs" — is an equally distorted lens that becomes a self-fulfilling prophecy.

The serpent-dove wisdom refuses both distortions. It looks at the world with clear eyes and a warm heart — which sounds simple and is, in practice, one of the hardest things a human being can do consistently over a lifetime.

There's a concept in Stoic philosophy called amor fati — the love of fate, the embrace of reality as it actually is rather than as you wish it to be. The serpent quality embodies this: see clearly, don't flinch from difficult truths. The dove quality adds the essential dimension: and respond to that reality with integrity and love rather than bitterness and self-protection.

In many wisdom traditions — Buddhist, Stoic, Judeo-Christian, Confucian — the highest form of human development is exactly this combination: a person who is neither naive nor cynical, who has neither illusions about the world nor illusions that they are above it, who acts with both strategic intelligence and genuine moral seriousness.

That's a high bar. It's supposed to be a high bar. The fact that it's difficult is part of the point.

Practical Daily Habits of the Serpent-Dove Person

So what does this actually look like on a Tuesday morning? Here are some concrete practices that embody this dual wisdom:

Observe before reacting. When something provocative happens — a conflict at work, a tense message from a friend, a frustrating situation — the serpent quality says: pause, gather information, understand the full picture before acting. Most of our worst decisions are made in the first 60 seconds of an emotional reaction.

Ask better questions. Shrewd people are better at asking questions than at delivering statements. Questions reveal motivations, expose assumptions, and gather information — all without tipping your hand. And genuine, curious questions are one of the most dove-like things you can do, because they signal that you actually care about understanding the other person's perspective.

Let your yes mean yes and your no mean no. This is pure dove wisdom: your word is your currency. Don't promise what you can't deliver. Don't hedge when you mean no. Don't say yes to avoid discomfort and then quietly fail to follow through. Integrity in small things builds the kind of reputation that compounds over a lifetime.

Choose your confidences carefully. The serpent quality applied to information-sharing means you don't tell everyone everything. Not because you're duplicitous, but because not every context calls for full disclosure, and wisdom involves knowing the difference.

Be consistently kind — not strategically kind. There's a version of niceness that is deployed as a tool, switched on when it's useful and switched off otherwise. People can always tell. Consistent, unconditional kindness — the dove quality — is far rarer and far more powerful than strategic niceness.

The World Desperately Needs More Serpent-Doves

Here's a thought worth sitting with: most of the great failures of leadership — personal, institutional, civilizational — come from the absence of one half of this equation.

Corporations led by pure serpents — brilliant, strategic, and without moral compass — produce the great scandals. Organizations led by pure doves — well-intentioned, principled, and strategically incompetent — produce the quiet collapses. The families led by pure serpents become cold and transactional. The families led by pure doves become unable to navigate the real complexity of the world.

We need leaders, parents, friends, citizens, and professionals who can hold both qualities simultaneously and refuse to surrender either one under pressure. That's not a personality type. It's a daily, deliberate practice of refusing the easier path of collapsing into one pole or the other.

The world is complicated. People are complicated. Reality doesn't reward either naivety or cynicism in the long run. What it rewards — slowly, undramatically, and then all at once — is integrated wisdom: the capacity to see clearly and act well, to be smart about the world without becoming hard, and to remain genuinely good without becoming gullible.

Conclusion: The Lifelong Work of Being Both

The phrase "be shrewd as serpents and harmless as doves" has outlasted empires, survived millennia of commentary, and remains startlingly relevant because it describes something perennially, stubbornly difficult about being a human being in a complex world.

It doesn't promise ease. It doesn't tell you to be naive or to be cynical. It tells you to be fully awake — alert to the real dynamics of the world around you, and fully committed to acting within those dynamics with uncompromised integrity.

You'll probably lean too far dove-ward sometimes and get taken advantage of. You'll probably lean too far serpent-ward sometimes and lose something important in a relationship or decision. The goal isn't perfection in the balance. The goal is to keep both qualities alive — to keep sharpening your discernment while keeping your heart warm, to keep your values clear while keeping your eyes open.

That's not a destination. It's a direction. And in the end, that direction — consistently chosen, day after day, in small decisions and large ones — is what shapes a life worth living and a character worth having.

The serpent and the dove aren't opposites. They're partners. And the work of holding them together is, arguably, the most important work any of us will ever do in our earthly lives.

Believe You Can, and You're Halfway There!

LM EdwardMonday, March 02, 2026 No comments

Believe You Can, and You're Halfway There: The Science, Soul, and Swagger Behind Self-Belief

Why Theodore Roosevelt Was Onto Something Huge (And It Wasn't Just the Mustache)

Let's be honest — when most people slap a motivational quote on their Instagram story, they haven't thought much beyond the aesthetics of the font they chose. But Theodore Roosevelt's famous line, "Believe you can, and you're halfway there," is one of those rare gems that holds up under pressure. Not just as feel-good wallpaper for your morning routine, but as a genuine psychological framework that scientists, coaches, and high performers have been quietly validating for over a century.

Here's the thing: most of us are walking around with an invisible ceiling above our heads. We didn't install it consciously. Life did it for us — through a series of small failures, unsolicited opinions from relatives at dinner, and that one teacher in third grade who told you that your drawing of a horse "looked like a confused potato." And yet, that ceiling is remarkably fragile. One solid punch of genuine self-belief, and the whole thing shatters.

So buckle up. We're going to talk about why belief is the actual engine of achievement, how to cultivate it when life has done its absolute best to discourage you, and why the halfway point Roosevelt described isn't just poetic — it's practically mathematical.

The Psychology of Self-Belief: It's Not Woo-Woo, It's Neuroscience

Self-belief isn't just motivational fluff dressed in a blazer. There's hard science behind why the mind's conviction shapes real-world outcomes. Albert Bandura, one of the most cited psychologists alive, spent decades researching what he called self-efficacy — your belief in your own ability to execute specific tasks and reach goals. His conclusion? People with high self-efficacy don't just feel better. They perform better, persist longer, recover faster from setbacks, and set more ambitious targets.

Here's what's wild: Bandura found that self-efficacy influences which challenges people even attempt. People with low belief in themselves don't fail more — they try less. They opt out before the race even begins. Meanwhile, someone with robust self-belief steps into the same situation and sees a puzzle to solve rather than a cliff to fall off.

Your brain, bless its overcautious little heart, is wired to protect you from failure. The amygdala — the brain's alarm system — fires up when it perceives threats, including the threat of embarrassment, rejection, or looking like an idiot in front of others. When self-belief is low, the brain interprets challenges as threats. When self-belief is high, those same challenges get rerouted through the prefrontal cortex — the rational, creative, problem-solving part — and suddenly become opportunities.

So when Roosevelt said you're halfway there just by believing, he wasn't being poetic. He was accidentally describing a neurological rerouting process that modern brain science has since confirmed. Not bad for a guy who didn't have an fMRI machine.

The Halfway Point: What It Actually Means to Already Be 50% There

Let's unpack the math here, because "halfway there" is doing a lot of work in that quote.

When you believe you can do something, several things happen automatically and immediately:

1. You start looking for solutions instead of obstacles. The brain, primed by belief, enters what psychologists call an approach orientation rather than an avoidance orientation. You're scanning your environment for tools, allies, and paths forward rather than cataloguing all the reasons things won't work.

2. You take the first step. And this is enormous. An overwhelming percentage of goals die in the gap between intention and action. Belief is the bridge. It's not elegant, it's not always graceful — but it gets you moving. And a body in motion, as Sir Isaac Newton helpfully pointed out, tends to stay in motion.

3. You become resilient to failure. People who believe in themselves don't experience setbacks as evidence that they were wrong to try. They experience them as data. Adjustable, learnable, survivable data. This is the difference between someone who tries something once, fails, and declares themselves permanently incapable — and someone who fails seven times and considers themselves six lessons ahead of everyone else.

4. Others start to believe in you, too. Here's a delightful side effect nobody talks about enough: self-belief is contagious. When you carry yourself with quiet conviction — not arrogance, but genuine, I've got this energy — other people pick up on it. Opportunities find people who look like they'll do something useful with them.

So when you add it all up — the neurological shifts, the behavioral changes, the social ripple effects — you're not just "feeling good." You have fundamentally changed your odds. That's the halfway point Roosevelt was talking about. And honestly? For some goals, it's more than halfway.

Why Most People Never Believe in Themselves (And How Life Trains Them Not To)

Here's where we stop being cheerful for a moment and get real.

Self-belief doesn't come in a bubble-wrapped package at birth. It's built — or broken — through experience. And for most people, life spends a remarkable amount of time being an enthusiastic demolition crew.

The comparison trap is probably the biggest thief of self-belief in the modern era. Social media has given us a front-row seat to everyone else's highlight reel while we're sitting in the blooper footage of our own lives at 2am. You see someone's polished success and your brain helpfully concludes: "That's not for me." What your brain doesn't see is the decade of unglamorous effort, the failed attempts, the panic attacks, and the truly unfortunate haircuts that preceded that success.

Then there's the language of limitation we absorb from childhood. "Be realistic." "Don't get your hopes up." "That's not practical." These phrases aren't malicious — they come from people who love us and got hurt by their own dashed expectations. But repeated enough times, they become the internal monologue that narrates your adult life. By the time you're thirty, you might have an entire Greek chorus living in your head, ready to recite all the reasons your next idea is a terrible one.

And of course, there's failure itself — the most effective self-belief assassin. Not because failure means you can't, but because without the right mindset, failure feels like proof that you can't. The distinction between "I failed" and "I am a failure" is only five words, but it's the distance between resilience and surrender.

The good news? None of this is permanent. Self-belief is not a fixed trait. It's a skill. A learnable, practicable, improvable skill. Which means the fact that you've been running low on it doesn't mean you'll always be running low on it.

Building Self-Belief From the Ground Up: Practical Steps That Actually Work

Enough theory. Let's talk about building the actual thing.

Start embarrassingly small. The fastest way to build self-belief is to accumulate evidence that you can do things. So give yourself easy wins first. Not because you're lowballing yourself, but because your brain needs receipts. Every small goal you set and meet is a deposit in your self-belief bank account. Over time, you can afford bigger gambles.

Audit your inner dialogue ruthlessly. Most people speak to themselves in ways they'd never speak to a friend. You wouldn't look at someone you love who just made a mistake and say, "Wow, you are genuinely hopeless, aren't you?" And yet that's the standard internal commentary for millions of people. Start noticing it. Then start talking back to it. Not with toxic positivity — with honest counterevidence. "Actually, I handled something harder than this last year."

Curate your environment. You are, to a significant degree, the average of the five voices you hear most often. If those voices are consistently pessimistic, limiting, or dismissive of your potential, that matters. This isn't about cutting people off dramatically — it's about being intentional about whose worldview you're marinating in.

Use the "act as if" strategy — carefully. There's a reason athletes visualize success before competition. When you act as if you already possess the belief you're trying to build, your brain can't always tell the difference between the performance and the reality. Over time, the performance becomes the reality. This isn't fake-it-till-you-make-it in the hollow sense — it's behaviorally rehearsing the version of yourself you're building toward.

Reframe failure as curriculum. Every person you admire has a failure résumé longer than their LinkedIn profile. The difference between them and someone who gave up is that they treated failure as feedback rather than a verdict. Start keeping a "lessons learned" journal. Turn your stumbles into a syllabus.

Believe You Can: Real Stories of Self-Belief Changing Everything

History is littered with people who had absolutely no business succeeding by conventional logic — and succeeded anyway because they simply couldn't be convinced otherwise.

J.K. Rowling was a single mother on welfare, clinically depressed, when she was writing Harry Potter. Twelve publishers rejected the manuscript before Bloomsbury took a chance. The self-belief required to keep submitting after rejection number eleven is not a small thing. It's the whole thing.

Thomas Edison famously failed thousands of times before inventing a commercially viable lightbulb. When asked about his failures, he said he hadn't failed — he'd found ten thousand ways that didn't work. That's not spin. That's a belief system so solid that failure literally couldn't register as failure.

Oprah Winfrey was told early in her career that she was "unfit for TV." She went on to build a media empire worth billions and become one of the most influential humans on the planet. The person who told her she was unfit for TV has presumably had a very long time to reflect on that assessment.

These aren't anomalies. They're proof of concept. Belief doesn't guarantee success — nothing does. But the absence of belief guarantees a very specific kind of failure: the kind where you never find out what you were actually capable of.

The Role of Action: Because Belief Alone Doesn't Pay the Bills

Here's where we have to be honest about something. Roosevelt said belief gets you halfway there. He did not say it gets you all the way there. And that second half? That's work.

Belief without action is just an elaborate fantasy. It feels good, it's comfortable, and it costs nothing — which is why a lot of people live there permanently. They believe deeply that they could write the novel, start the business, learn the language, and change their career for a better prospect. They just never quite get around to the doing part.

Self-belief is the fuel. Action is the engine. You need both. One without the other gives you either a car that won't start or a tank of petrol sitting uselessly in your garage.

The beauty of genuine self-belief, though, is that it makes action easier. When you truly believe you can, the activation energy required to begin drops dramatically. You stop waiting until you're "ready" — because you understand that readiness is a myth invented to keep people comfortable and stationary. You start before you're ready, because you believe you'll figure it out as you go. And then, remarkably, you usually do.

Believe You Can: The Compounding Effect of Daily Conviction

Self-belief isn't a one-time event. It's not a switch you flip and then coast on forever. It's a daily practice, quietly compounding in the background of your life.

Every morning you show up for the thing you're working toward, even when it's inconvenient, you're making a deposit. Every time you push through resistance instead of retreating, you're reinforcing the neural pathways that say: "This person keeps their word to themselves." And over weeks, months, and years, that becomes an identity. Not an identity you declared — an identity you built, one action at a time.

The compound interest on self-belief is extraordinary. Small, consistent inputs of conviction and action accumulate into a kind of unstoppable momentum that looks, from the outside, like talent. People will watch you succeed and attribute it to luck or gifts or the right circumstances. What they won't see is the invisible infrastructure of daily belief that made it all possible.

Conclusion: You're Already Halfway There — Now What Next?

So here's where we land. "Believe you can, and you're halfway there" isn't a bumper sticker. It's an operating system.

When you genuinely internalize the belief that you are capable — not perfect, not invincible, not guaranteed success, but capable — you rewire your brain, change your behavior, alter your relationships with failure, and begin to attract the kinds of opportunities and people that make the second half of the journey possible.

The ceiling you've been living under isn't load-bearing. It can come down. And it doesn't require a sledgehammer — just the daily, patient, sometimes deeply unglamorous work of choosing to believe in yourself when the evidence is still catching up.

Roosevelt was right. You're halfway there the moment you believe you can. The other half is waiting for you to show up.

Go show up, and make it happen.